Wednesday, July 30

Neri Oxman Believes in Fashion Reincarnation

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Neri Oxman, known for her pioneering work in material ecology, has a unique vision for the future of fashion. She envisions a world where fashion reincarnates rather than simply recycles. Rather than focusing on traditional sustainability methods, Oxman explores the idea of a continuous cycle where materials and garments transform and evolve organically, much like nature itself. This approach could potentially shift the entire fashion industry’s model from “fast fashion” to something that integrates biological principles, creating products that not only serve a functional purpose but also enrich the environment.

Her innovative projects include bio-based designs, like shoes that can nourish soil and grow into trees, making the concept of “reincarnation” a practical and poetic solution to today’s overconsumption. She imagines a future where clothes are passed down through generations, not just as heirlooms but as parts of a larger environmental system, contributing positively to the world around them. For Oxman, it’s not just about designing with nature in mind—it’s about creating something that is fully integrated with it.

Oxman’s work exemplifies her belief that fashion can evolve into something more than a fleeting trend. Her vision pushes the boundaries of what is possible in fashion, where the material itself could adapt, grow, and even return to the earth to regenerate. This is a radical departure from the current fashion paradigm, challenging the industry to think beyond linear production and consumption cycles. Oxman is ready to bring this new reality to life and is open to collaborations with designers and brands willing to explore this new frontier​

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