Anjali Phougat, a prominent Indian fashion designer, has experienced significant personal and professional growth in 2024, marking a transformative year in her career. In an exclusive interview with the Milan Journal, Phougat shared insights into her journey, emphasizing the interplay between spirituality, cultural heritage, and ethical practices in her work.
Personal and Professional Growth
Phougat described 2024 as a remarkable year of self-reflection and clean living. She has embraced self-care while achieving notable professional milestones, including launching impactful collections and collaborating with inspiring individuals. These experiences have not only enhanced her understanding of cultural diversity but also strengthened her ties within the global fashion community. “This year has deepened my connection to the global fashion scene,” she remarked.
The Role of Spirituality
Central to Phougat’s creative journey is spirituality, which she considers the foundation of her work. It allows her to align her goals with positivity and purpose. Her designs transcend mere aesthetics; they embody stories of empowerment and authenticity. “My creative process often begins with introspection,” she explained, underscoring how this approach enables her to create pieces that resonate deeply with wearers.
The “Satori” Collection
Phougat’s latest collection, “Satori,” draws inspiration from the soul’s journey toward enlightenment. Each piece symbolizes moments of clarity and self-discovery, encouraging individuals to connect with their inner selves. “I wanted this collection to celebrate unique journeys,” she stated, highlighting her intention to foster personal connections through fashion.
Breaking Barriers at CFDA
One of the most emotional highlights of Phougat’s career was launching the first-ever Indian saree collection on the CFDA platform. This achievement represented not just a personal triumph but also a significant recognition for Indian artisans. “It felt like breaking barriers,” she expressed proudly, emphasizing the importance of honoring rich heritage and showcasing it on an international stage.
Commitment to Ethical Fashion
Phougat’s commitment to ethical practices is evident in her sourcing methods and collaborations with artisans. She prioritizes sustainable materials and fair trade while ensuring that luxury is synonymous with quality and responsibility. “Luxury should be elegant yet meaningful,” she asserted, reinforcing her belief that ethical considerations can coexist with high fashion.
Supporting Indian Artisans
The role of Indian artisans is pivotal in Phougat’s designs. Their craftsmanship enriches her collections, allowing traditional techniques to thrive in modern contexts. By providing these artisans a global platform, she aims to preserve their art while ensuring their livelihoods are supported. “They are the backbone of my designs,” she noted.
Co-Producing Fashion Weeks
Phougat’s excitement about co-producing fashion weeks in cities like Dubai and Paris stems from the opportunity to blend cultures and elevate Indian craftsmanship globally. She finds inspiration in each city’s unique fashion identity, which fuels her creativity and innovation.
Future Aspirations
Looking ahead, Phougat aspires for Anjali Phougat Couture to become synonymous with elegance, sustainability, and cultural authenticity. She aims to create designs that tell meaningful stories while expanding support for artisans worldwide. “I want my work to bridge heritage and modernity,” she stated.
Influence on Global Fashion
Phougat envisions her work as a catalyst for positive change within the global fashion industry. By promoting sustainability and cultural diversity, she hopes to inspire other designers to adopt similar values. “Luxury fashion can be responsible and impactful,” she emphasized.
Message for Upcoming Designers
To aspiring designers, Phougat advises staying true to their vision and values. “Fashion should make a difference,” she concluded, encouraging them to embrace authenticity and prioritize collaboration within their communities.
Anjali Phougat’s journey reflects a profound commitment to merging artistry with ethical practices while celebrating cultural heritage on a global stage. Through her work, she continues to inspire change in the fashion industry, advocating for a future where luxury is both beautiful and responsible.